About Us

We develop strategies with our clients that are creative, always practical , and above all, actionable and accountable.

Success is all about selecting the right product for the right market.

If you’ve got an incredible product, but no idea how to get it into the hands of retailers and customers in Western Australia, then you’re in the right place.

At Your Food Connection, we specialise in exclusive food & beverage distribution to WA’s independent supermarkets, liquor stores, and food retailers. We’re the trusted link between exceptional brands and the independent retail shelves that matter most.

We know it’s tough out there. Trying to break into retail can feel overwhelming. There's negotiating with buyers, handling chilled or frozen logistics, figuring out who to talk to and when. That’s why we’re here, to handle the hard stuff for you, so you can stay focused on what you do best which is making a brilliant product.

With over 20 years of experience in WA’s food industry, we’ve built relationships with the right retailers, wholesalers, and distributors. Our team knows the local market inside and out — from what sells, to how it sells, to who’s buying.

Chilled and ambient distribution? We’ve got it covered.
Need key account management and sales representation? Done.
Want eyes on your brand in stores that align with your values? We make that happen.

Instead of hiring a full in-house sales team (and covering salaries, super, cars, phones, laptops, and all the overheads that come with it), working with us is a scalable, cost-effective way to grow.

We act as an extension of your team. We're representing your brand, managing relationships with retailers, and keeping your product moving off the shelf. You stay focused on creating; we focus on getting you stocked, seen, and selling.

Let’s talk about how we can get your product into WA’s best independent stores.

our workflow

how we work

Initial meeting

The first thing we do is meet to see where you're at and where you want to be. We'll thoroughly research market demand for your product and report to you.
First, we meet with you and Your Food Connection
Then we develop a strategy

Establish a Strategy

Once we've established potential demand, we begin working with you to establish the distribution opportunities from our partner network.

Roadmap

We come up with an agreed roadmap with you, detailing how we can take your product to a mass food service or retail brand.
Then we create a roadmap
Then we execute the plan

Execution

We work with you to manage, sustain and grow your brand.

Success & Scale

We celebrate the wins with you — from first orders to national rollout. With your brand established, we continue to support sustainable growth, new opportunities, and long-term success.
Successful plan initiated

Defined by people

We understand that everyone starts somewhere and that small companies have the potential to grow in to large companies very quickly if you have the right partners and the right support.

We typically don't work with clients that only want to conquer a few specialty businesses or stores, but we'd like to speak with you and see where your at.

We want you to be....

  1. Comfortable that you can trust us with your business
  2. Satisfied and supported with great customer service
  3. Informed and educated about the latest information in your market sector
  4. Ahead of the curve when it comes to growing for success
  5. Prepared to meet and tackle the challenges

 

For any manufacturer or wholesale food business that wants to improve their opportunities, enhance their profits and make the most out of their presence in the market, Your Food Connection could be the ultimate tool on the path to success.

Niall Forsyth of Your Food Connection
Niall Forsyth
Niall has managed account teams that have successfully worked in conjunction with large scale customers such as Woolworths, Aldi and Metcash in retail, and members of both the Countrywide and NAFDA Groups in food service.
Prior to starting Your Food Connection in 2020, Niall held a National Sales Managers role and worked directly with and in conjunction with Manufacturers, Distributors and Independent Retailers.

He delivers the business a skill set that has enabled him to develop both high performing teams and individuals throughout his career, along with broad industry knowledge and strong leadership across all the business functions.
We would love to represent you and your products. Let's have a chat!

Your Food Connection

We connect quality brands with the right retail and food service partners to bring brands and retailers together across food and beverage. We specialise in partnerships that grow shelf space, sales, and market reach.
GET QUOTE
metcash-it-sorted-yfc-brand-colour 450x450-trans
© Your Food Connection  |  All Rights Reserved  |  2025
envelope linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram